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create. Grow. live with purpose.
It is so important to enjoy what you do. Treading the path of building your own business or entrepreneurship is never easy, but there are ways to make the journey a lot more rewarding, smoother and fulfilling for you as a business owner.
Qualifications:
B Com (Marketing & PR)
GradDip (Financial Planning)
Certified Scrum Master (Agile)
Skill Summary
- Marketing Strategy
- Voice of the Customer
- Innovation/R&D Strategy
- Lean Startup Methodology
- Grant Application & Contracts
- Digital Transformation Plans
- Vendor Assessment & Selection
- Contract Negotiation
- Systems Integration Advice
- Quality System Implementation
- Change Management
- Training and Upskilling
- Team Incentives, KPIs
- HR Management (hiring, exits)
innovation. Marketing. Making Things Happen.
An Introduction...
I started my career in Marketing, but rarely did any of my roles actually resemble my job description. This is because I would ask the owners, CEO and any other business leaders two questions: 1) what their biggest goal was for the business and 2) what was their biggest pain point to solve.
In all cases, the answers to both questions were to be found mostly in marketing, capability or systems; whether the leadership were innovating to meet the needs of customers; and lastly, how effectively projects were identified, resourced, funded and implemented by the leadership team.
Born in Perth, WA, I moved to Sydney NSW and carried out marketing roles for large global organisations such as Andersen, Ernst&Young, Weyerhauser Inc, Jeld-Wen and Bradnam's Windows & Doors. I also worked for AusIndustry (assessing grants from the other side of the table), in IT and in small/startup businesses. I have also established a family fabrication business which we have been operating since 2001 in both Sydney and Perth, so I understand the realities of being an entrepreneur too.
I am passionate about helping business owners lead, communicate, systemise, innovate and implement the right projects to transform their businesses. Designing the right business for their stage of life, priorities and what's important, especially as we approach the 50+ years.
It's about designing the business you want, on your terms, at any stage of life.
Get in touch to have a chat about how I can help you with your business journey.
Wendy
'I realised my passion for Marketing had powerful allies to enable business growth - Innovation and Implementation. The power of all three elements has the ability to transform any business as it firmly puts creating value for the customer as the top priority."
Wendy Jeffery
Founder