Play a Bigger Game.
Optimise to unlock value. Innovate to create new value.
Helping established business owners systemise, strategise and innovate to scale... Creating a self-managed business that's more profitable and more valuable.
What's your business worth... to you
If your business is successful but feels chaotic behind the scenes - or you are ready to grow and can't seem to break through - Fulcircle can help to build a business that runs smoothly, delivers results and gives you back time to lead and live.
Starting with the end in mind is not a new concept. What can be difficult is deciphering the path to getting there. This means working on the right projects that strengthen your position, while growing and transforming your business at the same time. I can help you get the balance right.
Let's work on how we can help you achieve your vision for your business and the value you would like to achieve...on your terms.
Wendy Jeffery
Founder
What can impact business value:
Sales
Sales are the fuel for your business. Getting consistent, reliable revenue flowing into your business is critical to maximise valuations.
Value - Gap
Did your recent valuation leave you feeling a little short-changed for your exit plans. Take action now to fill the gap and get on track.
Transformation
What got you here won't get you there. Define the projects that have the ability to create the scale of value you are wanting to create.
Purpose
Is there a calling or purpose that you just can't ignore or a change of situation in your life that has made you rethink your business goals?
Systems
The biggest factor in business value is systems that define your business, and people (other than the founder) to work them.
Capability
People are your biggest asset and making sure that they are accountable, aligned and productive is critical to success.
What stage are you at?
Wherever you are at, we can help you achieve your goals across four business stages.
Let's get to work to design the life and business you want.... on your terms.
Start up / Scale Up
It's time to get creative. You have a new business idea or ready to scale up to unlock value in your business. Create your commercialisation plan and your roadmap to achieving your end game by working on growth and transformation projects, while defending existing income streams.
harvest value planning
Getting your business exit ready involves capturing the value you have created and making it attractive to potential buyers or investors. Working with your accountant, we can assist with building capability (to remove reliance on you, the Founder), optimising your marketing and building your systems manual.
Aligned with Purpose
Now its time to design a business that fits your lifestyle goals. Get it right from the outset with the capability, systems and marketing engine you need, so you can focus on doing what you do best. Dial it up or down so you can live a balanced life according to your priorities and need for flexibilty.
Impact and Vitality
Without wellbeing, health, vitality, resiliance and the right mindset, it is hard to bring your A-game every day to your business. This vital building block supports your success to help you create a legacy, give back to your community or industry and most importantly, be there for those closest to you.
Quick start solutions
Help me get funded
Are you looking for grant funding to get your business idea off the ground or to scale up? There are funding rounds available that you may be eligible to apply for. Funding may also be available to pay for commercialisation or marketing plans for your business.
Tell my my ISO 9001 Readiness Score
Find out how your systems perform against the international quality standard ISO 9001:2015. Get a customised report that on the improvements needed, or we can help to get your business certified in 16 weeks.
Filling the Value Gap Workshop
Do you have a 5-7 years of business building to exit timeframe and unsure of the best way to get there from where you are today. Get your roadmap of priority, reset, growth and transformation projects to get there.
One question. Infinite potential.
Where Do You Want To Be?
Your Journey is Unique
Every business is a product of the vision, mission and purpose of the founders. If it is a family business, the purpose is two-fold: to financially support the life you want to live and then to leave a legacy or give back in some way.
Each level of growth - measured in staff numbers and revenue - comes with distinct challenges.
Innovate to thrive
The rate of business change is moving faster than ever. Your competitor of tomorrow may not be on your radar and change the whole way business is done - just look at Uber and the impact on ridesharing. That's why you need to disrupt your own business at times - how can you solve a customer pain point better, deliver faster, transact easier, as well as deliver enhanced products & services.
Market from strength
Growth can come at a cost. Like a car that needs servicing, over time your marketing may fall out of alignment or we just stop doing what works. If left unchecked, it can lead to lost sales and customers, confusion around branding and ineffective ROI. Marketing is so much more than great brochures and a cool website - it is the DNA of your business and the engine for consistency of revenue.
Implement well
Implementation is arguably the most important part to get right. But what should you work on NOW to make the biggest difference to value creation. Finding the right mix of projects that will remove constraints to growth, turnaround, reset or transform, as well as ensuring your current business base is protected and defended. It all depends on your timeframe and what that end-game looks like for your business.
Build Capability
It takes approximately 7 months for a competitor to copy a system improvement, but it will take more than 7 years to replicate an exceptional team. Ensuring your most valuable assets are brought to their full potential is the best investment you could make. It is essential to have the right people in the right roles for your business to thrive. Communication of strategy and your brand values internally is just as important as what you communicate externally.
Packages
1. Foundation
Best for businesses wanting to set strong operational foundations, ready for growth.
What’s Included:
✅ Business systems audit
✅ ISO 9001 readiness plan
✅ HR and compliance gap analysis
✅ Marketing & lead generation review
✅ 2 x strategic planning sessions
📆 Timeline: 6 weeks
2. Growth Strategy
Best for businesses at a growth inflection point.
🧩 What’s Included:
✅ Business model & opportunity map
✅ Leadership alignment workshop
✅ Innovation ideas prioritisation
✅ Financial/KPI snapshot
✅ Integrated sales & marketing plan
📆 Timeline: 8–10 weeks
3. Advisory Retainer
Ongoing strategic support for founders and directors.
🧩 What’s Included:
✅ Monthly 1:1 strategic sessions
✅ Quarterly planning & forecasting
✅ Phone & email support
✅ Access to frameworks + toolkits
📆 Timeline: 3-month minimum
4. Custom Build
🧩 Need something tailored?
We build custom engagements for businesses with unique challenges or big ambitions.
"During her time with us here at Earthtrack Group, Wendy made incredible contributions, including the transition of our business over the past 5 years, moving from a paper-based CRM to a fully automated, cloud-based systems giving us a leap towards modernizing business operations. It signifies enhanced efficiency, scalability, security, and the ability to provide better customer service with our products. This transformation has prepared the business for future growth and competition. Her creativity, dedication, and leadership have left a lasting impact on our team and the company as a whole.We are incredibly grateful for everything Wendy has done and wish her the utmost success in her new venture. Knowing Wendy's ability and good leadership skills, we have no doubt that her business will thrive and reach new heights."★★★★★Barry BloomfieldCEO & Founder, Earthtrack Group Pty Ltd
Ready to find out more?
Let's have a discovery session
The best way to get started is with a 45 minute discovery session to understand more about you and your business. I can outline from there how I might be able to assist and next steps.